about impact studios
A Talent Agency and Production House for Young Malaysian Stories.
Impact Studios helps brands connect with Malaysia’s young audiences through young talents and influencers, and culturally relevant storytelling.
Impact Studios is built around two connected strengths, talent agency and production house. We scout, represent, and develop young talents, while also shaping campaign ideas, matching the right youth voices, guiding creative direction, and producing content and films that feels natural to young Malaysians.
Real relationships, raw output, rooted in this country’s youth culture. That’s the whole operation.
Talent Agency
We scout, represent, and manage Malaysian talents and influencers who speak to youth audiences, growing their personal brand, connecting them with campaign opportunities, and managing the business side of creator partnerships. Our roster is segmented by region, so brands targeting specific markets can find the right local voice instead of a generic national one.
Local Creators
Content & Film Production House
We plan, script, shoot, edit, and produce content and film for brands, campaigns, and owned media, from social-first videos and branded storytelling to public service campaigns, microseries, event content, and campaign assets. Every piece is built to evoke real emotion, not just hit a brief. Storytelling is designed to move people, not just perform on a dashboard.
Content Production House
Influencer Marketing
Talent Management
Media & Advertising
Events & Activations
PR Services
Creative Services
Content Production House
Influencer Marketing
Talent Management
Media & Advertising
Events & Activations
PR Services
Creative Services
Beyond Influencer Matching
We work with brands from the beginning of the campaign process — understanding the message, audience, platform, and objective before matching creators or producing content.
1. Strategy & Creative Direction
From Brief to Campaign Delivery
We work with brands from the beginning of the campaign process — understanding the message, audience, platform, and objective before matching creators or producing content.
01
Brief
02
Talent Match
03
Creative Direction
04
Production
05
Campaign Delivery
2. Youth Voices Across Malaysia
Real Voices,
Real Communities
Our creator network is built around one clear focus: voices that speak to and for young Malaysia. Impact Studios represents creators whose content resonates with youth audiences aged 15–30 — from students and fresh graduates to young professionals, everyday community voices, and digital creators across different states, languages, cultures, and lived experiences.
We actively look beyond follower count. The creators we work with may come from campuses, cities, kampung communities, gaming spaces, lifestyle circles, food culture, creative scenes, and advocacy communities. What matters most is their ability to connect with young Malaysians in a way that feels real, trusted, and culturally relevant.
Young Urbanites
City lifestyle, Gen Z trends, fashion, career journeys, café culture, and modern Malaysian youth identity.
Kampung Voices
Rural heritage, local community stories, family life, traditions, and muhibbah storytelling.
Gaming & Esports
Gaming content, esports personalities, streaming culture, tech communities, and digital youth entertainment.
Food & Lifestyle
Affordable eats, cooking, local food spots, café reviews, travel, and daily lifestyle content.
OKU Creators
Disability-inclusive storytelling, lived experiences, advocacy, representation, and authentic community voices.
Impact Studios also works with creators aged 31 and above when their content genuinely speaks to youth audiences. For us, audience alignment matters more than age alone.
3. Youth Storytelling Production
Content With a Point of View
Impact Studios carries the creative and production experience of Impact Group, with background in youth-focused campaigns, government programmes, social advocacy, and media work in Malaysia.
Event Films & Aftermovies
Micro-Series & Branded Stories
"We don't see content as just a video, post, or campaign asset. We see it as a story with a point of view — something local, human, and emotionally connected to the audience."
mission & vision
Where We're Headed
M
Our mission is to become Malaysia's leading youth creator ecosystem — discovering, nurturing, and commercialising authentic young voices through talent management, original content, and integrated brand storytelling.
V
By 2030, our vision is to become the most recognised youth-focused creator studio in Malaysia — with a self-sustaining ecosystem of owned IP brands, affiliate commerce, and a strong roster of active influencers generating consistent, scalable value.
the real team
Good Stories Need
Good People Behind Them.
We’re a team of strategists, producers, storytellers, and a dedicated visual designer, working across both the advertising agency world and filmmaking, brought together by one focus, which is good stories, centred on young people, for Malaysians at large. Real, raw, and rooted in how this generation actually consumes content. Cool when it counts, sharp when it matters, and grounded in craft the rest of the time.
Head of Content & Talent Strategy
Mia
Fifteen years deep in communications and production, across both agency and filmmaking work. Mia runs the strategic engine of Impact Studios, setting direction across talent, content, platform, and partnerships, and making sure every part of the business adds up to something coherent.
Creative Production Lead
Loq
Builds the systems that let everyone else move fast without things falling apart. From production standards to the post pipeline, the quiet infrastructure behind every shoot that runs smoothly and every edit that hits spec.
Platform & Distribution Lead
Fazie
Platform trends move fast, and somehow she’s always a step ahead of them. Owns how Impact Studios and its creators show up across every channel, from editorial calendars to paid campaigns, reading audience behaviour before it becomes a trend.
Talent & Content
Johari
Sits right at the intersection of talent management and content production, keeping creators briefed, supported, and on schedule while owning content from concept to publish. Equal parts relationship builder and content maker.
Talent Relations
Asya
The operational backbone of the talent function, making sure contracts, schedules, and compliance never become anyone else’s emergency. If it’s logged, filed, or confirmed in advance, it’s because of her.
Creative Producer
Jai
On set before anyone else, packing up gear last. From call sheets to rough cuts, keeps production moving and makes sure every shoot day ends with something worth editing.
Brand & Visual Designer
Husna
Keeps Impact Studios and its talent looking like themselves, consistently, everywhere. From brand kits to motion graphics, the reason the agency’s visual identity never feels like an afterthought.