our services
Building the Work Behind What People Remember
Impact Studios brings together talent, production, media, creative direction and campaign execution to help brands connect with young Malaysians through stories that feel real, social-first and culturally relevant.
From films and creator campaigns to media placements, live activations, PR and visual identity, we build the people and work behind the moments that stay with audiences.
service 01
Content Production House
Social-first video and storytelling content, produced end-to-end.
End-to-end video and multimedia production across TVC, branded content, microseries, podcasts, PSA campaigns, and storytelling films. We script, shoot, edit, and deliver, handling every stage from brief to final file, so the people behind the idea stay close to the work the whole way through.
We care about what we make. That probably sounds obvious, but it shapes everything from how we approach a brief to how we frame a shot. Whether it’s a sixty-second branded film or a full PSA campaign, we bring the same level of intention to every project, because the audience on the other end deserves content that actually respects their time and attention.
The goal is never just to fill a feed. It is to produce work that earns attention, holds it, and leaves something behind. Something that makes people feel a little more seen, a little more moved, or a little more connected to the story being told. That’s what we come to work for.
- What We Produce
- TVC
- Branded Content
- Microseries
- Podcasts
- PSA Campaigns
- Storytelling Films
CASE STUDY 01
PSA Film · Kementerian Kesihatan Malaysia
KKM “Cafe Crush”
In partnership with Kementerian Kesihatan Malaysia, we produced a PSA film designed to shift how young Malaysians think about eating well, without it feeling like a health campaign. Built for KKM’s own platforms, the film led with story first and message second, because that’s the only way PSA content actually lands with a youth audience. We genuinely believe good health messaging should feel human, and this one did.
CASE STUDY 02
Social Teaser · Lenggong
Tapaufest 2025
or Tapaufest 2025, we produced a social teaser that didn’t look or feel like an ad. Narrative-led and shot on location in Lenggong, it was built to pull people in, not push a message at them. An invitation, not a promotion. Lenggong deserved to be shown with the warmth it actually has, so that’s what we set out to capture.
service 02
Influencer Marketing
Creator-led campaigns with voices young Malaysians trust.
Young people are not watching television anymore. They are scrolling, and they are listening to each other. Peer-to-peer trust is the most powerful currency in modern marketing, and influencers are where that trust lives. The influencer is not just a channel. The influencer is the medium, the message, and the proof.
We connect brands with our curated roster of nano to mega influencers, all aged 16 to 30, all speaking directly and authentically to young Malaysians. End-to-end management across brief, talent selection, creative direction, contracting, content delivery, and analytics, across TikTok, Instagram, YouTube, and Facebook.
Our roster is segmented by region, niche, and tier, so brands are never guessing who the right voice is. Whether you are targeting a specific city, a cultural community, or a nationwide youth audience, we find the fit and we make it work. Pricing is structured to be accessible across nano, micro, macro, and mega tiers, because the right match matters more than the biggest number.
This is where traditional advertising hands over to something it simply cannot replicate: a real person, talking to their real audience, about something they actually believe in.
Campaign Snapshot
Languages
BM · EN · CN · TM
Platforms
TikTok · IG · YT · FB
Tiers
Nano → Macro
States
Nationwide
- What We Cover
- Influencer selection and campaign matching
- Nano, micro, mid-tier, macro and mega creators
- TikTok, Instagram, YouTube and Facebook campaigns
- Creator briefing and creative direction
- Content review and campaign coordination
- Contracting, deliverables and timeline management
- Performance reporting and post-campaign insights
CASE STUDY
Influencer Marketing Campaign · Since 2024
Kuasa Orang Muda
We have been running influencer marketing campaigns for Kuasa Orang Muda since 2024, and the growth has been the kind that speaks for itself. What started as a modest investment has more than doubled over two years as the results kept delivering and the trust kept building.
From the beginning, we knew this campaign had to reach every young Malaysian, not just the ones in one city or one community. So we built a roster that reflected that, drawing from different tiers, languages, niches, and regions to give the campaign genuine nationwide reach. When the message needed to land in Sabah as much as it did in Selangor, we made sure it did.
service 03
Talent Management
We do not just represent talent. We build careers. From the moment you join the roster, you get a team that handles the business, protects your brand, and actively works to grow what you have built. All you have to do is keep creating.
What Are The Perks of Becoming Our Talent & Influencers?
We take care of the business side so you can focus entirely on creating. Signing with Impact Studios is not just joining an agency. It is getting a team, a career partner, and a business infrastructure built around helping you grow.
We Find the Work For You
No more sliding into brand DMs or cold pitching into the void. We pitch you to the right clients, negotiate your rates, and secure paid campaigns on your behalf. You create. We close.
No Contract Headaches
We handle all client contracts, deliverable specifications, and payment terms. You review, you approve, you show up and do what you do best.
Training & Upskilling
Content creation workshops, personal branding coaching, platform best practice training, and media skills development. We invest in making you better, not just busier.
Creative Support System
You are never working alone. Creative direction support, caption writing, content ideation, and honest feedback on your work. A team behind you that actually wants the content to be good.
Professional Packaging
We produce a professional media kit for you: headshots, lifestyle photography, bio copywriting, and a polished rate card for brand pitches. First impressions open doors.
Career Growth
We actively develop you toward where you want to go. Better brand deals, ambassador roles, public speaking opportunities, and long term strategic partnerships. Your growth is part of our job.
Transparent Earnings
Clear revenue sharing with no hidden cuts. You know exactly what you are getting paid, when, and for what. Always.
The Talent We Work With
Social Media Creator
Drives brand awareness, product launches, and campaigns on TikTok, Instagram, YouTube, and Facebook through content that feels native to the platform and real to the audience.
TikTok Live Host
Hosts live sessions that sell, engage, and convert in real time through affiliate commerce and branded live streams. Presence, energy, and the ability to hold a room
Emcee and Host
Professional hosting for brand activations, product launches, roadshows, corporate events, and youth festivals. Bilingual options available. The kind of talent that makes a room feel alive.
Actor and Actress
On-screen talent for branded ads, microseries, TVC productions, and scripted content. Authentic, relatable performance that makes the story land.
Comedian and Entertainer
Comedy creators who make brands unforgettable through humour, parody, and raw entertainment. The ones who make people share without being asked.
Esports and Gaming Creator
Gaming creators and esports personalities speaking directly to Malaysia’s fast-growing gaming, tech, and streaming community.
Lifestyle Creator
Specialists across food, travel, fashion, wellness, parenting, and finance, each owning a specific audience segment with the kind of followings that actually engage.
Brand Ambassador
The long-term face of a brand. Talent who embody brand values and show up consistently across campaigns, not just once.
A modern marketing strategy that leverages trusted individuals with engaged social followings to promote brands, products, and narratives — tapping into peer-to-peer trust that traditional advertising simply cannot replicate. The influencer is the medium, the message, and the proof.
service 04
Media & Advertising
Plan it, buy it, place it — across every screen and street that matters.
Sometimes a campaign needs more than content. It needs to show up everywhere, at the right time, in the right place, and with enough consistency to actually move people. That is where we come in.
We plan and execute full media buys across television, radio, print, digital, podcast placements, out-of-home, and beyond. Whether you need a single channel activated or an entire 360 communications campaign managed from strategy to placement, we handle it. Think of us as the advertising partner that already knows your content, your talent, and your audience, because we built them with you.
When it makes sense, media and advertising is bundled with our production and influencer services into one integrated campaign. One brief. One team. Everything is working together.
- What We Can Activate
- Television
- Radio
- Newspaper & Print
- Digital Out-of-Home
- Static Billboard
- Podcast Placements
- Google & YouTube Ads
- Paid Social
- Integrated 360 Campaigns
Kuasa Orang Muda
integrated campaign
nationwide
This one was not just a campaign. It was a full communications infrastructure built for a cause that mattered.
For Kuasa Orang Muda, we took on an end-to-end scope that covered every touchpoint a young Malaysian might encounter. We developed and managed their website, produced original narrative PSA videos, ran paid Google and YouTube advertising, and planned and executed out-of-home placements across 14 locations nationwide, a mix of static and digital formats reaching audiences from major cities to regional heartlands.
It was the kind of brief that tests whether you can hold everything together without it feeling fragmented. The OOH, the digital ads, the content, and the web presence all had to speak with one voice. Across 14 locations and multiple channels, they did.
CASE STUDY
service 05
Events & Activations
Festivals, activations and on-ground moments that fill rooms — and feeds.
Some stories are better told in person. A press moment that gets people talking, a product launch that actually feels like an event, a roadshow that brings a brand to life in the places that matter. These are the things that live in memory longer than any feed post.
We concept, curate, and produce events that are worth showing up for. Press events and media gimmicks, product launches and roadshows, convention booth setups, brand activations, and full art and props departments for builds that look the part. From the idea to the run-of-show to the last prop packed away, we handle it. If you need a moment, we make one.
ASEAN Indie Youth Festival
Some projects remind you why this work matters. AIYF was one of them.
Held in Lenggong in conjunction with Tapaufest ASEAN 2025, the ASEAN Indie Youth Festival was a celebration of music, arts, and culture from Malaysia and across the region. Nine countries were represented. One stage, one conversation, one shared belief that Southeast Asian youth culture deserves to be seen and heard on its own terms.
We brought together short film screenings from filmmakers across Southeast Asia, panel discussions and roundtable exchanges designed to elevate arts and culture across borders, and live programming that gave artists and audiences from nine nations a genuine reason to be in the same room.
AIYF was not a brand activation. It was a cultural moment. And being part of building it from the ground up is exactly the kind of work Impact Studios exists to do
CASE STUDY
Mural Painting in KL
Not every campaign lives on a screen. Sometimes the most powerful thing a brand can do is take up space in the real world, permanently.
For Kuasa Orang Muda, we commissioned and managed a mural activation in Kuala Lumpur: 200 square feet of wall space, one week of work, and a message of patriotism painted large enough that you cannot walk past it without feeling something. The kind of thing people stop to photograph without being asked. The kind of thing that stays long after a campaign cycle ends.
It is a reminder that activations do not always need a screen, a speaker, or a schedule. Sometimes they just need a wall and the right idea on it.
CASE STUDY
service 06
PR Services
Earned coverage that actually lands with the right audience.
Visibility is earned, not just bought. We build and manage press strategies that get your story in front of the right people, through the right publications, at the right moment in your campaign.
We handle press releases and distribution, media kit development, press event management, and ongoing collaboration with our network of key media partners. Whether you need a single announcement amplified or a full campaign covered across multiple stages, we manage the relationship between your brand and the media so you do not have to.
Good PR does not feel like PR. It feels like news.
Anugerah Lagu Indie
100+ Earned Articles
RM0 Paid Media Budget
Over one hundred articles. Zero media budget. For Anugerah Lagu Indie across two consecutive years, we managed the full PR campaign from the ground up, covering every stage of an event cycle that ran approximately five months from start to finish. Through strategic press release distribution, media relationship management, and well-timed coverage across the campaign’s key milestones, we generated over 100 articles of genuine editorial coverage.
No paid placements. Just a story worth telling, told well, to the right people.
It is proof that when the narrative is strong and the relationships are real, earned media does the heavy lifting.
CASE STUDY
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Creative Services
Design and brand identity that ties every campaign together.
Everything your brand puts into the world is a first impression somewhere. We make sure it is a good one. Our creative team handles graphic design, brand identity development, key visual creation, and branded collaterals for events and campaigns, from social media assets and digital creatives to printed materials, event signage, and everything in between. Visual identity that is built to last, not just to look good on a deck.
SAMPLE DESIGN
Good design is not decoration. It is communication. We design for brands that want to be remembered: brand identities built around who you actually are and who you are trying to reach, not just what looks current. Logos, branding, brand identity, visual, colour palette and typography, campaign key visuals, collaterals for print and digital. If your brand needs to exist somewhere visually, we can make it look like it belongs there.
how it works
From Strategy to Rollout
Every campaign starts with a clear understanding of the brand, audience and message. From there, we shape the idea, match the right talent or format, produce the content, and manage the rollout.
Understand the Brand and Audience
We begin by understanding your campaign objective, target audience, brand tone, message and expected deliverables.
Shape the Campaign Idea
Our team helps translate your brief into a campaign direction that works for youth audiences and social platforms.
Match the Right Talent and Format
We recommend the right creators, content formats, production style and channels based on your goals.
Produce and Manage the Work
From creator coordination to filming, editing, design and campaign rollout, we manage the details from start to finish.
Review, Report and Improve
After delivery, we help review campaign performance and identify what can be improved for the next phase.
why us
Why Work With Impact Studios
Talent and Production Under One Roof
Because we operate as both a talent agency and production house, we can match the right creators with the right content brief and produce the campaign with stronger creative control.
Authentic, Not Overproduced
Youth content works best when it feels real. Our role is to help brands communicate clearly while keeping the content natural, relatable and platform-friendly.
Local, Multilingual and Community-Aware
We create content for Malaysia’s diverse audience — across different languages, states, cultures and communities.
Youth-Focused by Design
Our work is built around Malaysian youth culture, youth voices and the way young audiences actually consume content today.
From Idea to Execution
We support the full process: campaign planning, talent management, production, design, activation and reporting.